A). After bagging the Small Finance Bank (SFB) license in 2015, Au Financiers commenced its journey as an SFB on 19th April 2017.
B). In the same year, it got the Scheduled Bank status on 1st November and became a Fortune India 500 Company.
C). Throughout its journey from an NBFC to a Bank, it has focused on solutions, based on the evolving needs of its customers.
D). As custodians of depositor’s wealth, the Bank ensured highest level of compliance throughout and emerged as a well-governed and trusted financial institution supported by the guiding principles of inclusivity, progress for all, simplicity, and action & urgency.
E). In 2021, the Bank became the Largest Small Finance Bank of the country and evolved its positioning from ‘Chalo Aage Badhein’ to ‘Badlaav Humse Hai’.
F). The new tagline, which is also the Bank’s first integrated brand campaign, resonates well with its spirit of challenging the status quo. Along with the launch of the brand campaign, digital platform AU 0101, Credit Card and QR Code with Sound Box were also unveiled.
G). With technology writing the rule book and demand of customer’s shifting rapidly, the Bank is putting its best foot forward in becoming a Tech-led Bank.
H). As the Bank reflects on its past six years of banking journey as a scheduled commercial bank, it has been one of growth, impact, and innovation.
I). By embracing technology, driving financial inclusion, and building strong customer relationships, the Bank has transformed lives and contributed to the economic development of the nation.
J). The footprints expanded from 403 Touchpoints in 8 States and 2 Union Territories in 2017 to 1,042 Touchpoints in 21 States and 3 Union Territories as on 30th Sept 2023.
K). Looking ahead, the Bank remains committed to its mission, constantly evolving, and adapting to meet the changing needs of the customers and continuing to make a meaningful difference in the lives of millions.